Knight also gave a look at her work but wasn’t extremely satisfied.įirst, he considered the swoosh, and sad it could be an interesting choice, even if he was not completely blown off his shoes. Right before the deadline was over, Knight gathered five or six ideas and presented them to Bob Woodell and Jeff Johnson (who thought of the new name for the business). According to what she shared, the challenge consisted in the fact it had to be a logo that can fit the shoe, and look good on it at the same time. The idea was to draw an original shoe and then put it on a tissue to see how it looks. It took her about three weeks to come up with the final design, and approximately 17.5 hours to perfect it. Once Knight decided to produce his own shoe line instead of importing Japanese products, the logo idea was born and assigned to Davidson. Davidson accepted and continued working on a variety of Blue Ribbon Sports projects. Aware of her potential, Knight approached her and offered the graphic assignments at a rate of only $14 per day. The company wasn’t even producing sports equipment but imported such from Japan (primarily Onitsuka Tiger shoes).ĭavidson didn’t even apply for the job but was overheard by Knight discussing how she couldn’t afford the oil painting class she wanted to attend. The Nike symbol is among the most popular and recognizable ones in the design world, but the Nike logo history is actually a very simple one.It was not a famous advertising company that asked for millions to reaffirm the company’s brand, but freelance designer Carolyn Davidson who charged a total invoice of $35, and never even thought she’d done such a masterpiece.Įver since 1971, the Nike logo (swoosh) is backing up the brand’s quality, and teaching designers that the real secret of elegance lies in simplicity.Īs i mentioned before, the creation of this masterpiece cost only $35.The brain of the operation was Carolyn Davidson an ambitious Portland State University student hired by an accounting professor Phil Knight, later to become one of the co-founders of the Nike Company.Back in the days, Knight was running a business of his own, known as Blue Ribbon Sports. There is almost no person in the world that wouldn’t recognize the Nike logo (swoosh).
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